Radia Clarifying & Softening Shampoo is indicated for men and women who need to clear away the toxic chemicals that build up on hair and to protect the hair from ultraviolet rays that sap its color. Radia is classified as a clarifying shampoo, which reduces and inhibits buildup.◊*
Calcium, copper, and other ions in bathwater often build up on hair. Styling products can leave dimethicone, cetrimonium bromide, and quaternary ammonium compounds. Even common sunlight subjects the hair and skin to ultraviolet radiation that burns and ages by altering the structural properties of cells.
Toxins and UV radiation disrupt a hair’s protective cuticle and increase its porosity, thus changing its look and texture. Hair becomes dry, feels rough, and loses suppleness; color and gloss decline. Keratin structure changes through the photo-oxidation of cysteine, sterols, and fatty acids. Free-radical reactions break down the amino acids, disulfide bonds, and lipids. Both natural and colored strands become bleached.
While hair protects the body from sunlight and toxins, what protects the hair? Regular use of Radia Clarifying & Softening Shampoo is an excellent strategy, especially for damaged hair, which maintains a higher negative charge and attracts even more toxic buildup.◊*
[*] Results are not guaranteed, individual results may vary.
[◊] This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.